Social Media

Facebook stellt Conversion Tacking für alle Nutzer zur Verfügung

Fast ein bisschen schneller als erwartet stellt Facebook allen Nutzern ein Conversion Tracking Tool zur Verfügung.

Wie das ganze konkret geht, beschreibt Facebook auch:

Conversion measurement is currently available in power editor, the ads manager, and to API partners. Here’s how to get started:

  1. Click on the conversion tracking tab in power editor in Chrome (www.facebook.com/ads/manage/powereditor/) or on the conversion tracking link on the left hand nav in ads manager (www.facebook.com/ads/manage)

  2. Create your conversion tracking pixel(s) and implement it on your conversion page(s)

  3. Once the pixel has been placed on your website, create ads and select “track conversions on my website for this ad”

  4. Set a budget and choose optimized CPM to deliver the ad to people most likely to convert

Quelle Bild/Info: allfacebook.com