BMW Case Study

NZZ Bellevue launch

Client

The BMW Group Switzerland is one of the biggest and most notable importers of cars in Switzerland, recording annual sales of over 24,000 vehicles in 2015. BMW stands for premium vehicles boasting outstanding workmanship, high-quality materials and innovative technology. Such innovations go a long way towards offering BMW drivers the typical BMW driving pleasure, comfort and necessary level of safety. Clearly demonstrating this once again to mark this year’s special 100th anniversary, BMW is highlighting the brand’s visionary outlook, which clearly distinguishes it from its competitors.

Challenge

The innovative brand character must be communicated to the target group. Besides effectively addressing the target group, communications must be in keeping with premium segment standards. Therefore, in addition to the use of multimedia, the brand must also be made directly accessible to potential buyers, whose time is often very limited.

Solution

As a first mover, the BMW Group Switzerland acts as an exclusive partner for the new premium platform NZZ Bellevue. Cross-media implementation to launch the new lifestyle portal ensures the targeting of potential BMW buyers. The use of large-scale desktop and mobile branding formats highlights the brand’s premium character emotionally. The additional integration of a branded content story makes the brand come to life for users and enables relevant aspects of the brand’s characteristics to be dramatised. An ad in the daily edition of NZZ clearly reinforces the advertising effect. BMW’s involvement also includes attending the launch event, which offers the high-affinity target group the opportunity to experience the new BMW i3 first hand.

Added value

  • Effective cooperation between the customer, agency and publisher ensures positive image transfer for all partners
  • Joint development of a tailored solution designed to meet the needs of customers
  • Surprising and innovative multimedia solutions for directly addressing the relevant target group
  • Know-how of a full-service agency with the best rating out of all independent media agencies in Switzerland

Contact

Would you, too, like to optimise your campaigns to their best potential and give them that winning edge? Mediaschneider’s innovative implementation strategy is guaranteed to increase awareness. Contact us for a non-binding offer and arrange a personal consultation to find out more about our customised solutions.

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Email: info@mediaschneider.com

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