Fast ein bisschen schneller als erwartet stellt Facebook allen Nutzern ein Conversion Tracking Tool zur Verfügung.
Wie das ganze konkret geht, beschreibt Facebook auch:
Conversion measurement is currently available in power editor, the ads manager, and to API partners. Here’s how to get started:
- Click on the conversion tracking tab in power editor in Chrome (www.facebook.com/ads/manage/powereditor/) or on the conversion tracking link on the left hand nav in ads manager (www.facebook.com/ads/manage)
- Create your conversion tracking pixel(s) and implement it on your conversion page(s)
- Once the pixel has been placed on your website, create ads and select “track conversions on my website for this ad”
- Set a budget and choose optimized CPM to deliver the ad to people most likely to convert
Quelle Bild/Info: allfacebook.com